Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

It's difficult to find, especially when you are working with a limited ad spend. Why would someone skilled run a 30K month campaign for you, when they could make a lot more money running a 300K per month campaign for someone else.

When working with smaller numbers, you are going to be working with someone who is a little less experienced, more than likely. So, finding someone who can share a solid, provable track record may be a little harder. Figuring out a compensation scheme that takes their inexperience into account and shifts some of the risk to them as a result of this is key. You cannot enter a deal in which they just take a percentage of ad spend, because if they don't produce sales, then they get their money and you lose big.

I guess what I am trying to say is that you need to focus on the actual "deal" that you make with the person running your CPA campaigns to ensure that the risk is a bit more balanced and incentives are aligned...



Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: