More along the lines of giving you control to allow brands you trust to know mor... | Hacker News

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		minsc_and_boo on Aug 2, 2023 \| parent \| context \| favorite \| on: Adtech is built on a privacy fault line More along the lines of giving you control to allow brands you trust to know more about you. Imperfect markets exist because of the unbalance of information, which is why adtech with its information is in demand. This is already happening with Whole Foods / Amazon, REI, and other loyalty programs.

JohnFen on Aug 2, 2023 [–]

> giving you control to allow brands you trust to know more about you.

I'd be thrilled with this, as long as I can choose zero brands, and companies will refrain from collecting data about me.

minsc_and_boo on Aug 4, 2023 | [–]

They'd be paying you directly for your information through incentives.

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