You are wrong. National publicity is priceless. I know someone who is on the show and did quite well as a result of the publicity and got into national distribution and is now in chain stores something they simply weren't able to pull off.

And I received publicity from a single syndicated news story (with pictures) about 12 years ago (ran in 20 papers). I can't even tell you how much money that one thing put in my pocket. To this day I have money still coming from customers I picked up 12 years ago. I would agree with those terms in a second.