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Great post, I think you nailed it. It's interesting how few archetypes there really are, unlike business models where it's very difficult to create any sort of encyclopedia because there's no clear taxonomy.


Business models are very well defined. The online business models are product/service sales, subscription, retail, commission, advertising and digital licensing.

The pitch types listed are a good start, but are neither mutually exclusive, nor wholly exhaustive.


As someone wanting to be better versed in business models, can you point our a resource that provides a clear taxonomy?


Business Model Generation[1] seems to be the canonical work about this sort of thing

[1] http://www.businessmodelgeneration.com/




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