But the rules about the application process have been public (and changing, and ...

		jleader on June 16, 2012 \| parent \| context \| favorite \| on: Tech press misses Google/Amazon name grab But the rules about the application process have been public (and changing, and generating controversy) for years. Did you really think companies were going to pony up almost $200,000 for a TLD application, and then "share" it with the world? When Nike gets .nike, or Pepsi gets .pepsi, do you expect them to "share"? (Actually, Pepsi has said they're not going to apply for .pepsi)

There's a big difference between a brand name and a generic word. Also, nobody's asking for free domains.