You can't argue against that type of improvement (not trying to addict people), but he is saying more than that.

I was commenting on the way the article was written, and like I said, the subculture, which I find to be something like a gen-y technological adaptation of traditional elitism, as much as the content.

Sure, we might as well continue refining our app consuming experience, but at a certain point you might look outside of your fine app dining establishment and notice how many malnourished kids are standing around.

In other words, once you get to a certain level of refinement and convenience, you should realize that there are more substantive problems.