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If you are ICANN/Registry/Registrar you make money!

You send it to auction and let them bid to see who gets it.

Or you send things to a dispute resolution provider, e.g., WIPO. Not sure how much revenue they make from these disputes, but it is no doubt growing.

Could this problem be fixed with a technical solution? Maybe. But for ICANN, there's little incentive to fix it because lots of money is made in their system if there are disputes and an illusion of scarcity.

What is true for company names is also true for trademarks. Like company names, trademarks are both restricted to a particular business sector and they are regional.

But ICANN's system keeps things so that there can be only one xyz.com even though there may be many XYZ Corporations around the world, in different business sectors. They do not compete with each other in the real world. But in ICANN's world, they are forced to compete. And this brings in lots of money for ICANN/Registries/Registrars.



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