Agreed. I like how most 1D barcodes have human-readable numbers/text printed under the barcode. For example, think of UPC barcodes on retail products. Not many 2D barcodes respect this convention.
This is directly caused by UPC codes being numerical and short, while 2D barcode have significantly higher, and often ASCII-space, data density in which human readability does not bring much of an advantage.
A normal UPC barcode, as the parent said. The data is read along the horizontal dimension. The only reason the lines extend in the vertical direction is to make them easier to scan.
i'm not hung up on it nor trying to be unproductive. i asked a simple question and then get chastised for it. that's not productive at all. In fact, someone much posted a much more productive response much earlier than you did, so you very much added nothing to the conversation