Thing is, for awhile now, "social media" is the RSS feed. The social networks are the feed to access the content in the various gardens beyond the wall. As in the POSSE approach. Happy for more ppl to publish on their own sites but we need the social networks to provide the launching point, the syndication point to get to that content. And as along as the networks offer that "following" view so I can see most of the content from those I choose to follow, I'm also ok with some algorithm showing me other stuff related/beyond/curated. The network effect is a bonus and keeps the fresh content and viewpoints beyond what's immediately in front of me and that's healthy and useful somewhat.