I will add a third claim against it: all that black and gold. As an Iowa State grad, there's a certain arrogance that the University of Iowa undergrads give off (grad students and faculty seem to be fine). [For those not from 'round here, U of Iowa and Iowa State are the two largest universities in the state. There's a healthy—and occasionally unhealthy—rivalry.]

That said, I do actually really like the town itself. Like you said, active, friendly, with a real vibrancy to it. I don't get there often (strange, since Cedar Rapids is not that far away), but enjoy it when I'm there.