>It makes tech companies more like franchisee renting the location for their fast food joint and less like independent entities.

AWS, the strip mall of the internet. I’ve been saying this for a while. AWS is nice and all but don’t bet your innovation on a service they provide, rather provide a service on their infrastructure that solves your business needs and if AWS retires the service you were using, you can still continue operating.

Unfortunately this means all roads lead to kubernetes - sorry.