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Point 4 is often overlooked and I think the biggest issue.

Once there is ANY value exchanged, the user immediately wonders if it is worth it -- and if the payment/token/whatever is sent prior to the pageload, they have no way of knowing.



Point 4 is solvable by selling a broad subscription rather than individual articles.

Streaming proves this. When people spend $10 per month on Netflix/Hulu/Crunchyroll they don't have to further ask "do I want to pay 7.5 cents for another episode" every 22 minutes. The math for who's getting paid how much for how many streams is entirely outside the customer's consideration, and the range is broad enough that it discourages one-and-done binging.

For individual content providers, you might need to form some sort of federated project. Media properties could organize through existing networks as an obvious framework ("all AP newspapers for $x per month") but we'd probably need new federations for online-first and less news-centric publishers.


> Once there is ANY value exchanged

There's always value exchanged--"If you're not paying for the product, you are the product".[1] For ads we've established the fiction that everybody knowingly understands and accepts this quid pro quo. For proof of work we'd settle on a similar fiction, though perhaps browsers could add a little graphic showing CPU consumption.

[1] This is true even for personal blogs, albeit the monetary element is much more remote.


This is most true of books and other types of media (well, you can flip through a book at the store, but it isn’t a perfect thing…).

I dunno. Brands and other quality signals (imperfect as they tend to be, they still aren’t completely useless) could develop.


Books have a back cover for that reason: so you can read it before buying.

Long-form articles could have a back cover summary too, or an enticing intro... and some substack paid articles do that already: they let you read an intro and cut before going in the interesting details.

But for short newspapers articles it becomes harder to do based on topic. If the summary has to give out 90% of the information to not be too vague, you may then feel robbed paying for it once you realize the remaining 10% wasn't that useful.


Not to mention, the reporting that went into the headline or blurb is what is expensive. You got the value by reading it for free.

https://blog.forth.news/a-business-model-for-21st-century-ne...




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