That's all true for the article I linked directly, but the problems are greater than just the lower ad load.
The value of a la carte viewers is lower than the value of scheduled viewers[1] and more importantly, the internet is not designed to assure successful video delivery[2].
He even proposes a mechanism[3] for fixing the economics of video distribution - by intermediating the cable companies(!), for whom a marginal viewer has no cost, between content providers and customers.
I'm truly not a Cuban fanboy, but I think he's got a point on this one.
The value of a la carte viewers is lower than the value of scheduled viewers[1] and more importantly, the internet is not designed to assure successful video delivery[2].
He even proposes a mechanism[3] for fixing the economics of video distribution - by intermediating the cable companies(!), for whom a marginal viewer has no cost, between content providers and customers.
I'm truly not a Cuban fanboy, but I think he's got a point on this one.
[1]: http://blogmaverick.com/2007/07/09/metcalfes-law-and-video/
[2]: http://blogmaverick.com/2008/03/28/internet-video-vs-digital...
[3]: http://blogmaverick.com/2008/07/14/the-way-to-save-internet-...