I think this trend has been around for a while now (it started to become more noticable for me at least a couple of years ago).
At first there seemed to be a correlation between how 'cool' the project was and the number of emoji, but now it seems like it's as expected as just having a README itself.
I've definitely seen _more_ decorated READMEs, and I can't help but feel like there's an inverse correlation between emoji count and readability.
Not specifically about readmes/GitHub repos, but I've noticed some LLMs like Sonnet and GPT4.1 are really enthusiastic about doing emoji-prefixed lists for some reason.
It's probably LLM generated. Adding a fun/cool factor to the project. I created a Chrome Extension where you can "emojify" any text with a right-click.
https://emoji-bot.com