I dunno, just seems like a more interesting, fun project.

I dunno, I'm sure it's confirmation/reporting bias, but it feels like all of the very wealthy aren't interested in projects that don't give them some huge amount of control or dominance. Like, middle class people will invest and collaborate in public parks, small businesses, a boat, a shared vacation rental. Musicians and athletes are often invested in giving back and revitalizing their home town, or they'll start lifestyle brands or support or invest in upcoming talent or community space. Sure you have plenty of philanthropy and foundations, but I feel like you never see self-interested personal projects that are interesting or fun these days. It's all boring rule-the-world garbage. The whole tech-city in Sonoma county is a good example, why not take over a town in the Valley or in the Sierras and put in fiber and a subsidized grocery store and try to create a small proof of concept first? But no, it always has to be the biggest shiniest bullshit.