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Black Friday has become Cyber Monday as well. Everyone has a phone, nobody is waiting to log on to their PC at work to do some online shopping.

The holiday season on the whole is a much better indicator, not just one single day. And even then, spending needs to be checked against debt incurred.



Black Friday started weeks before the actual day in order to increase the spending. It’s not an apples to apples comparison to prior years.


As a marketing term yes but the Bloomberg analysis is only looking at the actual single day following Thanksgiving.




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