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But a lot of the people who buy trucks for image want the image of somebody who's going out towing, carrying a bunch of stuff, and doing "truck things".

They don't fit the image if they drive an e-truck because e-trucks aren't great at those "truck things. At least that's my theory why the e-trucks aren't doing well, even if they should be.

No doubt a used Lightning is a great deal if you only need to carry stuff once in a while.





> They don't fit the image if they drive an e-truck because e-trucks aren't great at those "truck things. At least that's my theory why the e-trucks aren't doing well, even if they should be.

A lifted dually with rubber band tires on giant wheels isn't good at truck things, and everyone who actually does truck things knows that, but a lot of the crowd that will complain about electric trucks has no problem with one of those.




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