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> if you don't advertise as a company, you lose out to companies that do)

It is working as intended - if you want attention, you gotta pay for it. How else would it work? Charity?



Idk, maybe the company hosts a website and I search the web for "product X"? Or an e-commerce website?


Yeah, and then maybe certain companies could optimize their sites to show up higher on the list of pages, and then maybe some companies can pay other companies for such expertise, and then maybe other companies can pay the search engine directly to show up higher, what an idea right?


Both of those take you to ads for the product.




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