Cozy secondary relationships with music labels. Payola goes one way and industry demands go the other.
Since "owners" take such a big chunk (50%) of paid royalties for streaming there is a strong incentive to only play music that is "owned" by labels and not directly by artists and performers. Controlling the number of "spins" an song or album of theirs gets is still a huge concern of the labels.
> here is a strong incentive to only play music that is "owned" by labels and not directly by artists and performers.
Spotify has exactly zero music "directly by artists and performers". Even indie artists have to go through distributors and labels. Because without "owners" that own 60-80% of all world music, and that Spotify pays 70% of revenue to there would be no Spotify (or any music streaming service).
Since "owners" take such a big chunk (50%) of paid royalties for streaming there is a strong incentive to only play music that is "owned" by labels and not directly by artists and performers. Controlling the number of "spins" an song or album of theirs gets is still a huge concern of the labels.