AI adoption is a bottom-up decision at the level of the individual worker. Converting an entire factory is a top-down decision. No single worker can individually decide to start using electricity instead of steam power, but individuals can choose whether/how to use AI or any other individual-level tool.
I think they're saying it should logically be a bottoms-uo initiative, since it's the rank and file that use it day in, day out, but instead it's top-down because we're in a massive bubble