Usually it would be a network effect thing but in this case from reading the article it doesn't even work right (big surprise) and the nature of the tasks are spammy (big surprise). Like a worse mechanical turk minus the determinism of the code.
The term of art for this is becoming a "Reverse Centaur:"
A “centaur” is a human being who is assisted by a machine (a human head on a strong and tireless body). A reverse centaur is a machine that uses a human being as its assistant (a frail and vulnerable person being puppeteered by an uncaring, relentless machine).