Apple needs to burn these people to the ground as an example to others. Pull their apps, refund their customers, and ban them from all Apple platforms for life. If Apple doesn't severely punish this sort of thing, then just what good is their fancy walled garden?
That is exactly what I was trying to imply. Apple and Apple fans are constantly telling us that the walled garden is four our own good. If Apple doesn't take severe action here, then they'll be all but admitting that our protection has nothing to do with it.
A walled garden may do a perfect job of keeping rabbits from eating crops. Yet despite completely fulfilling its purpose, it still can't prevent vegetables from rotting.
Well, they've been, illegally, pursuing their own interest exactly as the people using the app without paying. I don't see anything excessive here; I'm not saying that I justify them of course.