I'm stumbling into picking up b2b skills myself. That said, I'm lucky that I have a super technical biz where I'd only allow core engineers to be running the b2b sales convo with customers.
I should also clarify that I mean that for what I'm doing at wellposed, the individuals representing wellposed in a sales conversation essentially need to be the core engineers at wellposed.
Most businesses you are correct. My customers are not most businesses and never will be! :-)
Having customers you're excited to help succeed can not be underestimated as a valuable motivator. Most businesses aren't interesting to me, so I'm incredibly lucky that I'm in a space with really cool businesses. :-)
I'm stumbling into picking up b2b skills myself. That said, I'm lucky that I have a super technical biz where I'd only allow core engineers to be running the b2b sales convo with customers.