I don't mean to be pointlessly negative, but this is the kind of post that makes me chuckle a bit at the idea of Svbtle being 'the future of journalism', and a hallmark for posts of a superior quality. There's nothing particularly actionable or novel, which would be excusable if it were at least interesting.

I don't mean to disparage Alex -- a lot of his posts have been incredible, such as how he implemented asynchronous image uploading (http://blog.alexmaccaw.com/svbtle-image-uploading) -- but this would benefit from showing it to an editor and asking for advice.