Brilliant. I love the idea of bootstrapping start ups, but I love it more when the start up has some kind of business model behind it. The real achievement is not only to get 'eyeballs' but paying customers. After all, once you're keeping yourself afloat, you can continue to do what you do.

There was an article titled 'Free is Killing Us - Blame the VCs':

http://www.businessinsider.com/2008/4/-free-is-killing-us-bl...

This might sound cruel and heartless, but I hope the financial crisis has the VC-funded toy-companies fail and the legitimate small businesses prosper sooner than later.