I'm a bit confused as well. I feel like this is a digital fridge where I can stick stuff (and possibly my friends too?). Maybe it's more like a Pinterest without the masonry?

If that's the case, "Digital Fridge" would've been an awesome name for this.

Ha! In case anyone was wondering... http://digitalfridge.com redirects to http://kensington.com ?

That is one popular usecase, yes - post stuff together with friends.

Just from playing around with it and reading the TC article, I think the title of the home page (as in, the title that is put in your web browser's title) is a good description: "Paper for the Web."

Here's a memorial for a polar bear: http://padlet.com/wall/nqgbzhfs77

A thank you board for NYC shelter and sanitation staff during the hurricane: http://sandyheroes.com/

(Both those are from the article, by the way.)

You are right Nick. We need to refine our message.

A blog with less structure, or cork-board can both be used to describe a subset of utility that we offer.

Since you are front end developer, you can potentially use it to share code snippets, for one (we do syntax highlighting). If you do design as well, you can put psd and ai files and get feedback from people on the page itself (you won't even need to download the files to view them).

Some people use Padlet for agile project management too.

Yeah I guess because I read the TC article first, I had a better idea of what Padlet was before getting to the site.

After seeing the above comments, I went back to the site with a 'blank slate'. I actually don't think too much needs to change as a bit of vagueness can allow people to freely decide what the service is and can help you guys out as well.

However, I believe there needs to be some sort of central mission statement--something as simple as a googledocs for websites--so that first-time visitors know the main goal. From there, they can surf around and make the site what they want but at least you guys have stated your message clearly. Hope this helps a bit. Good luck!

Thanks Aashay. Yes, we'll work on the homepage to make it clearer what we are doing.

Gotcha, well, coincidentally I run a code sharing site, and I'm not sure I would be able to organize code snippets on Padlet in a way that makes sense.

But I think I'm just not your audience. I think you have something here, I'm just not sure what it is (and your messaging indicates that you're still fishing around a bit yourselves... and that's OK).

If you think you are not our audience, it means we are not talking well enough. That's it. I'm sure that with a better messaging on the home page and better examples, we can be friends :)

Hell yeah! Good luck - looking forward to seeing what you come up with :)

Btw, I got a bunch of "Looks like this page does not load inside a frame. You can view the original page here." errors, because most popular sites are frame-busting.

Yeah .. need to refine that user experience. Noted.