You seem to be throwing the word "long tail" into the answer, but I still don't understand what makes Chec different/better than Gumroad for selling "long tail" items. I can sell both my app and my PSDs through both Gumroad and Chec. I really don't see a difference other than the fact that you can set fixed shipping prices. Maybe Gumroad doesn't support Paypal?
Can you compare and contrast the two in a meaningful way?
What can I do with Chec that I can't do with Gumroad? And for that matter, what does Gumroad do that Chec doesn't (yet) do?
Inline Social Payments on Facebook (checkouts in customers newsfeeds)
Social Deals - Based on influence or demographics
And a powerful merchant backend.
as well as a few smaller features around.
Groad is primarily built to deal with digital files, we can handle any type of good.
and that's just in v1. we've got a lot to do, and you'll see us differentiate more in the future.
It might be easier to give the stories behind the idea to help.
So, i created this initially for myself. As a teenager i had resale rights to a DVD info product, and made a couple thousand a month selling it.
I hated the checkout process of 2checkout, 1shoppingcart, ejunkie, and others. So I ended up throwing a paypal checkout in an iframe and creating a post hook script to manage the order.
I wanted a simple, clean, yet powerful app to manage everything, so i made one. The first version of this was built in 2010.
I had one professional/full product to sell and i sold it in fairly high volume, and I didnt need a fully fledged store, i just had a single product to sell. Over time i created more and more minisites to sell different types of info products so i could have some passive income whilst i was at school.
Gumroads story
Sahil created an icon on photoshop that he wasnt going to use, but thought other people would find value in it so he wanted a service that let him sell his "value" to his followers (if that makes sense).
Gumroad allows people to sell their small snippets of value. (primarily digital).
Chec allows smaller merchants to start selling online who have no need for a front end store. Merchants like mmfixed.com etc..
And the way tailoring works is. We detect were the user clicked the link from (using the headers) then tailor the landing page to leverage that source.
I.e. clicked via FB? Let try and use fb connect to prepopulate the checkout, provide an incentive to share this page if they're influential. etc..
Can you compare and contrast the two in a meaningful way?
What can I do with Chec that I can't do with Gumroad? And for that matter, what does Gumroad do that Chec doesn't (yet) do?