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It's a very common human vice, to want to feel competitively superior to one's peers. Fancy cars, jewelry, designer clothes, you name it--these industries depend on the urge to make others jealous.

Cubic zirconia or other gems might be cosmetically identical to a diamond. Wanting a $30K ring for its "color neutral" characteristics smacks of astroturfing.



> It's a very common human vice, to want to feel competitively superior to one's peers.

And to be clear, it's not exactly as if women are the only ones who have this vice. Women are just the ones likely to receive engagement rings.




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