1. Produce man-made diamonds and sell them at the same price as De Beers diamonds.
2. Use the revenue to fund education and health-care in poor African villages.
3. Market your diamonds as 'clean diamonds' and label the De Beers diamonds 'blood diamonds'.
Would that work?
1. Produce man-made diamonds and sell them at the same price as De Beers diamonds.
2. Use the revenue to fund education and health-care in poor African villages.
3. Market your diamonds as 'clean diamonds' and label the De Beers diamonds 'blood diamonds'.
Would that work?