When I shopped for my wedding, I had to convince both my mother and my wife that JCP would have the highest quality at the lowest price. They disagreed, I was proven correct.
Has long amazed me that JCP couldn't brand properly when their other competencies were so strong.
I was absolutely aghast when I first heard what Johnson was doing. It sounded — almost literally — insane, and never for a moment looked or sounded any better. Marketing is marketing. Target and Apple did the marketing for him, so apparently he never really learned what marketing is.
Has long amazed me that JCP couldn't brand properly when their other competencies were so strong.
I was absolutely aghast when I first heard what Johnson was doing. It sounded — almost literally — insane, and never for a moment looked or sounded any better. Marketing is marketing. Target and Apple did the marketing for him, so apparently he never really learned what marketing is.