How could you get 'personal emails' of the mainstream journalists? I seem to be outside of the 'media circle' at this moment.
Also, what would you suggest to do with the bloggers I've already contacted? Maybe I could use the "new version launched" as an opportunity to contact them again?
With bloggers, I always find it's better to try and push your content to the smaller bloggers first - everyone's always trying to get promoted on the techcrunches or the mashables.
As for emails - really, just look for journalists who've written on your subject in the past. They usually have contact details up there.
> "Choose your words carefully when approaching these guys."
That's the hard part. Any examples? Or reference to articles that I could read and improve?
Honestly? Whenever I've shot off emails to people as introductory emails it has always been fairly informal but always targeted.
The best advice I can give is make sure you know who you're writing too, what their blog is about. Perhaps include a link to a relevant article in their blog (always use it in plain text form, bloggers love having their ego's stroked)
If you need an example, I guess a very rough one is something like.
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Hi there .....
My name is ..... and I'm from ......
I've been reading your blog for ..... months and an article of yours that caught my attention was the one about .....
(link to article in plain text form)
My company does ..... and this is along the same lines as ......
I thought this might be of interest to your readership.
Anyway, thanks for taking the time to read this email. If you would like to get back to me my contact details are in the footer.
Form letters get ignored - personal emails less so.
Choose your words carefully when approaching these guys. It might take a extra time, but the end result is worth it.
Just work harder.