Your approach, Purifyr, seems as though it should be a more consumer friendly alternative to printgreener. From a story perspective though it's not being presented as a consumer-oriented product which limits the market a prospective reporter/blogger sees when they think of writing a story. i suggest you start with this:
"Free account could submit requests no shorter than 30 seconds. If you'd like to send requests more frequently, please check out our commercial offering."
if you're intent on not using a passive payment model (advertising) to subsidize consumer traffic, this page is destined to be your main conversion choke point. this page needs to sell your product. there should be a big, friendly button that lets the consumer (not developer) immediately make that purchase. alternately, show an interstitial ad and count down the 30sec before letting them see the content.
more fundamentally, you need to decide who your market is and optimize for them. are you really set on targeting webmasters and if so, how many content producers out there can afford 300/month while accepting a maximum of 10k views/day. seems like your major competition there is any freelancer who can hack out a "print view" wordpress template or even a simple print-view css file for less money. seems like a consumer model might make more sense, but then i would think about this almost more like an rss reader - if you're targeting consumers, you should consider ways to make it as easy as possible for people to maximize the content they see through your lens. the bookmarklet is a step in the right direction but isn't something most web users are used to.
once you have your market more clearly defined, alert the media that's producing content to entertain said market. they always need a story but they have discriminating tastes.
hmm, you've raised a good point: "who is your target audience"?
So far, all paid customers are using the API as a web service. Two of them are quite famous iPhone applications provider paying the standard $299/mo fee, three of them are vertical semantic search engines or recommendation engines that paid much more to have the code deployed behind their firewall. Hopefully this could make it easier for you to understand why the website is designed with developers in mind.
The reason that I'm making this site more consumer oriented is that I found the current market is a bit too limited. There are many opportunities, for example integrated with Epson's Web2Print software, that I simply don't have the BD resources to attack. I was hoping that by raising more awareness of the service on the consumer side, I could get more publicity which in turn will bring more developer customers.
I guess my question is:
1) Do you think my strategy make sense or not?
2) If I were to make this a paid service targeting consumers, what might be the good pricing point? $20 per year? What might be the 'selling point' to normal users?
This all makes perfect sense, but keep in mind that you are marketing to more than just developer customers. Your website needs to cater to journalists, curious members of the public, potential business partners, maybe investors?
And then you need to pitch journalists. They aren't going to find you on their own. If you want to do it yourself, I suggest writing direct, honest emails to journalists who have covered this sort of thing in the past. Don't worry about making it sound like a press release.
if you're intent on not using a passive payment model (advertising) to subsidize consumer traffic, this page is destined to be your main conversion choke point. this page needs to sell your product. there should be a big, friendly button that lets the consumer (not developer) immediately make that purchase. alternately, show an interstitial ad and count down the 30sec before letting them see the content.
more fundamentally, you need to decide who your market is and optimize for them. are you really set on targeting webmasters and if so, how many content producers out there can afford 300/month while accepting a maximum of 10k views/day. seems like your major competition there is any freelancer who can hack out a "print view" wordpress template or even a simple print-view css file for less money. seems like a consumer model might make more sense, but then i would think about this almost more like an rss reader - if you're targeting consumers, you should consider ways to make it as easy as possible for people to maximize the content they see through your lens. the bookmarklet is a step in the right direction but isn't something most web users are used to.
once you have your market more clearly defined, alert the media that's producing content to entertain said market. they always need a story but they have discriminating tastes.