There is more to this headline. The way the internet unfortunately evolved is the devil's bargain of gathering intel on people in exchange for the targeted, corporate ads. It's only natural to use the giant spy tools like Facebook or Google beyond the pinpoint product placement.
The data that Facebook and Google have... have nothing to do with them trying to get me to install gay dating apps in their sidebars. It's my pictures, my texts, my messages, my friendships.
The important part of "the way the internet unfortunately evolved" has more to do with the fact that we didn't have the forethought to use encryption by default, or design the network in a truly "Free" way like other networks have been designed since then (but of course without any fraction of the size of the Internet)
