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> Google wants it to be the backend to the various features like Maps, Search, Mail. Facebook on the other hand wants to be the frontend, the site that you go to.

When Google cancels the separate service and folds it into G+, as with Latitude, as with Reader, then it becomes the frontend as well. I fail to see a substantial difference.

> Google have made it very clear what they're doing and why they're doing it. Perhaps view some of the session videos from IO.

Perhaps start entertaining the notion that what people say they do (and especially why) isn't necessarily what they do (and especially why).



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