Can someone help clarify this meetup's topic for me? To me, "monetization" means "extracting more revenue/sales/profit from each user"... a kind of general business issue. But it looks like this is more about virtual currency systems in game and game-like worlds. Is that right?
My understanding is that it's around Virtual Currency trying to monetize your applications (facebook, myspace, etc). And you still monetize a 'user' as you make him buy Virtual Currency via either
i) Real Dollars. (you get the money)
ii) Doing Offers. (The Offering company pays you)
Many VC's think it's a proven model for at least Social Networking Applications. (See Offerpal Media, Peanut Labs)
I will be heading there tomorrow, so I will update you guys how it went.
