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I know this is an unpopular opinion but I actually prefer Apple Maps over Google Maps for some usecases.

I have a great spatial memory, but a poor name memory. Usually I can immediately remember _where_ a place is located, but not it's name. If I need to find more details about a place I pop open the Maps app and pan to its location to find it.

Apple Maps has more business icons at a higher zoom level compared to Google Maps. This makes my visual search easier.

Also, sometimes I like to browse around my location to find something to do (usually looking for a restaurant). Apple Maps' higher information density is again useful here.

However when it comes to actual turn by turn navigation I will usually use Google Maps. (Apple Maps has a road going through the middle of my apartment complex!)

Side Note: I don't care if it is a gimmick, the 3d model of my city (including both my apartment and office building) is incredibly cool. When I first discovered it I spent a good while just flying around. I would absolutely love to fly around my city using a HMD like Occulus.



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