I guess my analogy must have been confusing, since you assumed that the "line waiting" referred to Samsung phones...which it clearly does not since nobody waits in line for Samsung phones.
I was interviewed at the launch of the 5S, the interviewer noted that Samsung runs commercials making fun of people waiting in line for the latest Apple whatever. I noted that Samsung WISHED they had people waiting in line for their products.
Samsung seems to get their phones out and about without the same kind of theater and is matching Apple sale for sale these days.
It's like people waiting in line to see the latest Star Wars film, but a crappy movie about Blue Forest Indians riding Dragons outsells it.