We're tearing our kitchen down to the studs and building a ridiculous new one. Erin's been pasting details up on Pinterest, and sharing them with some of our friends who are also interested in stuff like this; just that casual sharing has generated purchases.
I think people really underestimate the impact of purchase intent, and overestimate the impact of value propositions that work with women.
Even though I would have wanted a new kitchen as well I would have negotiated with my wife to allow me to spend some of the money from selling my company (you know what I'm referring to) on a fast car or other similar toy while she was distracted with the joy of the new kitchen. And before the bathroom is torn up down to the studs.
I had a fast car sold it and bought another when they re-did the model.
That said it provides no where near the enjoyment that playing with computers does or negotiation (which is fun and a game for me). Both I never get tired of. Had a boat for years but I would get bored if I used it more than every week or two. (Sold that). I'm renting out a vacation place since I only used it twice over the summer. Same thing tired of it at this point.
I get more thrill out of writing a shell script that automates something than from driving the car.
But people who see the car (especially younger guys on the way up) think it's the greatest thing in the world.
The best I can do with it on the local road is say hang at 15mph and take it to 75 which gives perhaps 2 to 2.5 seconds of thrill. (Not going to go from a dead start and burn the clutch or wear tires or anything). Once at 75 you are done. I could take it to a track but that is miles away and well I don't want to put to many miles on the car.
I enjoyed the hell out my car the year I bought it, but then every other year, all I could think about was how much better successive years models were; it was unhealthy.
Reminds me of a convo with one of my very best friends..
Him: "You live in San Francisco. What do you need a car for?"
Me: "Loving, mostly."
I get more enjoyment out of having and caring for and loving the car than driving it. But that sort of love does diminish when I start to covet other models or newer model years.
No; she's not curating for friends, she's just using it as a pasteboard to collect ideas. But even without the intent to curate a collection for others to view, the purchase influence was there, and strong.
I think people really underestimate the impact of purchase intent, and overestimate the impact of value propositions that work with women.