FYI, this blog post seems to have sparked the issue: http://twkozlowski.net/paid-editing-thrives-in-the-heart-of-...

Apparently Stierch was exposed because she was advertising the pay-for-article service on her oDesk profile.

http://i.imgur.com/iYBNjhH.png

Even casual Wikipedia fans are aware of how good the community is at sniffing out subterfuge...in what bizarre reality can a foundation member exist in as to not think this would be exposed, nevermind being seen as unethical?