Right. Remember all the drama and moralizing when Apple and Cisco sorted out the right to the name "iPhone?" Me neither.

All this litigation via social media is happening exactly because these are small companies that don't have the resources to litigate via the courts.

>All this litigation via social media is happening exactly because these are small companies that don't have the resources to litigate via the courts.

No, it's because they want free publicity for their application. Someone with a history of not wanting to work with people to settle trademark issues (see smm2000's post) isn't doing it on principle. Trademark law is nowhere as time-consuming or unapproachable as you make it out to be.

Or Microsoft and Twitter having drama over the use of the name Vine