The change in technology and "coolness" is staggering. I remember buying the white 20GB iPod with the scroll wheel and being the coolest kid in high school. Looking at it now and it looks painfully outdated and ugly (IMO).
That's true. Especially today - some oldies like Amazon don't have a lot of knack for it. I meant that few companies have the same ability to predict or set fashion that Apple does. At least, the same awareness or willingness to make it a top priority.
