That's ridiculous, they care about "social graphs". If I'm not somebody's friend I can't view their profile. I don't meet people on Facebook like I do with any other service or in real life, I simply establish an alternative identity and throw all my pictures and mundane details into it.
As for their aspirations of being in advertising not being announced? And?
You're arguing semantics mostly. The bottom line is, Facebook is doing a piss poor job of being an advertising marketplace, and a pretty good job of being a social network.
I think this is going to change very soon. They're close to unveiling a targeted ad system. As smart as AdSense is (targeting ads to content of a page), targeting them to the specific preferences of a user is even more compelling.
I hope you're right, and I hope it's awesome. My best guess, however, is even if they've got such a system, it's sure to be immature and hence not very compelling. Facebook doesn't have near the advertising talent Google does, so I wouldn't be so quick to compare their so-far-nonexistent ad system to the behemoth that is AdSense.
I wasn't necessarily saying that it would be an AdSense killer, just that it could be an equally interesting take on targeted ads. I definitely agree that it'll take time.
As for their aspirations of being in advertising not being announced? And?