When you need to pay people to write about your product, it means you've fallen pretty deep. Just like Detroit would probably be forced to pay businesses to settle in their town to attract them in the first place.
> When you need to pay people to write about your product, it means you've fallen pretty deep.
I equate it to marketing your own product by bashing on the competition. The former, people aren't interested in speaking about your benefits, and in the latter, even you aren't interested in speaking about your benefits.
I doubt it's so much that they need to, but that someone in that large organization authorized it, either not knowing any better, or seeking some short term benefit ignorant of the long term negatives.
