I'm also amazed. But if you've ever been on a photoshoot set it becomes a bit more believable. Sometimes the simplest shots can take forever to get right. Not to mention the number of people required - photographers, grips, directors, gophers, etc. Factor in the point they made about shipping all the physical stuff to a central location, all the different room setups (ie. American vs German vs Japanese kitchens) required and it starts to make more sense.