> So is this only a good response because apple succeeded so well or should they have done market research and done even better?
How exactly can one do market research and arrive at something like the Mac? Okay, it may help indicate there is an opportunity, but this is the easy part, anyone can do that. It does nothing to indicate how to fulfill that opportunity, it's not the client's job to give a blueprint, and that's the hard part.
Imagine starting a restaurant business by asking people on the street what they like or what they think you should have on the menu... let's just say it's not going to star on Michelin.
> I guess I am asking, prior to the success of the Mac would any business person have gone along with the "no market research" approach?
There's a quote often attributed to Henry Ford:
“If I had asked people what they wanted, they would have said faster horses.”
I can think of plenty of prior successes that I doubt having started with a survey.
> How exactly can one do market research and arrive at something like the Mac?
I guess you could get a bunch of different people to come in and try to use it, and do different stuff? See how they react to it, survey them afterwards?
How exactly can one do market research and arrive at something like the Mac? Okay, it may help indicate there is an opportunity, but this is the easy part, anyone can do that. It does nothing to indicate how to fulfill that opportunity, it's not the client's job to give a blueprint, and that's the hard part.
Imagine starting a restaurant business by asking people on the street what they like or what they think you should have on the menu... let's just say it's not going to star on Michelin.
> I guess I am asking, prior to the success of the Mac would any business person have gone along with the "no market research" approach?
There's a quote often attributed to Henry Ford:
“If I had asked people what they wanted, they would have said faster horses.”
I can think of plenty of prior successes that I doubt having started with a survey.