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The Apple brand is really strong.

I was reminded of this recently when I started seeing a lot of tweets along the lines of "Now that I've been using the iPhone 6 for a while, the iPhone 5 looks like a postage stamp. I can't go back to such a small screen"

Only a little while back these same people would ridicule large phones.

I think most companies would kill (figuratively) for that sort of audience.



Hundreds of millions of people have bought iPhones. How sure are you that the people who defended the smaller screen are the same as the ones who defend the bigger screen? My personal experience is that people who were sceptical of a large screen iPhone before Apple made one, mostly still are.




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