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I think that advert is probably the most blatant example of externalisation I've ever seen.

http://en.wikipedia.org/wiki/Externality



The irony is that for years Dixons have been the place that geeks go to try out laptops before buying them on the Internet. They obviously decided to pay it forward.


Dixons always seemed to have the cheap rubbish I'd never buy whenever I went in one of their horrid shops.




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