Apple, I think, has seen the incoming wave of transformation for the transport industry and decided it would be worth getting prepared for it. The upcoming increase in automation on both passenger and commercial cars will open up new perspectives on what's valuable on a car. When you longer can appeal to a consumer about the pleasure or ease of driving, what else is there? Comfort, security, style and design. If Apple already has a good grasp on how many people create, manage and consume information and media, if they are making a move to shine new light on fitness and health, and on managing a smarter home, the missing link would be transportation.