I think this is the central question though - are app store customers price sensitive at those levels? His calculations assume they are not, common "wisdom" assumes they are. Now I need to ask where is the data? The one app I have (not a game) that does any sales to speak of, but so low it probably is not statistically significant, suggest they may not be - at least going from .99 to 1.99.
Huh? He comes right out and says that you need to be .99 to break the top 50. The problem is, being .99 isn't enough to get you in the top 50, and at that price point, you're betting the farm to get there.
