"We've long since shed the notion of recouping costs through donations, and instead turned to ad revenue for covering operating expenditures. Our entry into the wild and not-so-wonderful world of advertising has been mixed. We've added more ad positions to the site over the years to offset rising overhead and been bounced around between so many ad networks and account managers that I'd be hard pressed to list them all. But we've succeeded—4chan is still here, after all."